In real estate, people sometimes talk about listing photos as if they are interchangeable. As if any agent could simply walk through a home with a phone, upload a few images, and achieve the same result. That misunderstanding ignores the enormous amount of work, planning, experience, and collaboration behind truly effective real estate photography. When […]
In recent months, several large real estate companies—including Compass, Redfin, and Rocket Companies—have publicly pushed for more flexibility around how homes are marketed, urging MLS systems to “honor seller choice.” At first glance, that sounds reasonable. Of course, sellers should have choice. But behind that phrase is a much bigger shift in how homes are […]